Bmth Uni - Research survey (Appendix 2)
Appendix 2
Two Projects by MBA students from Bournemouth University carried out
on March 12 th -14 th and March 19 th -21 st 2004
Summary
T w o separ a t e g r o u ps of st u d e n t s , o n e o f 15 p e o p l e , the seco n d o f 1 2 , each m et af t er wor k on a F r i d a y eve n i n g in M a r ch. T h e y planned a n d exe cu t e d t h e i r p r o j e ct s o v e r Fri da y e v e n i ng and Sat u r d a y culmi na t i n g in a pre se nt a t i o n o f the i r f i n di n g s to i n v it e d gue st s f r o m Swa na g e Co u n c i l , S w a n a g e T ow n and C o m m un i t y P a r t n e r sh i p and Pu r b eck Di st r i c t C o u n c i l at 11.3 0 a m o n Sun d a y m or ni ng .
T h e i r ai m w a s to p r a ct i ce r e s e a r c h me t h o d s . S w a n a g e’s gain was that they o f f e r e d to stud y ou r T o w n . As s u c h th is wa s a n inf o r m al res e a r ch project. T h e i r f in d i n g s we r e ‘p e r s o n al ’ a n d q u a l i t a t i v e. N e v er t heless, the y have r e s o n a nce a n d gr e a t value .
Recommendations
/ Establish a task group under the u m b r e l l a o f the Swa n a g e T o w n C o u n c i l a n d t h e Town a n d Com m u n i t y Part n e r s h i p to ‘t i d y up S w a n a g e ’ . This g r o u p sho ul d hav e two sect io n s, o ne t o lo o k at t h e p hy si ca l env i r onm ent an d one t o l o ok a t all Int e r n e t issue s .
2/ T o su p p o r t this gr o u p, ex p e n d m or e e f f or t a n d resou r ces on lit t e rm a na ge me n t , toile t f a c i lit ie s a n d sign posti n g.
3/ Also to sup p o r t the a b o v e task gr o up, a c c e ss E u r o p e a n f u n di n g , p os s i b l y v ia one of the com mu n i t y gro ups in S w a n a g e , to em p l o y a web site con s u l t a nt to cre a t e a g o o d q u a l i t y tou r i st site wit h c l e a r links to all o t h e r sit e s.
4/ E s t a b l ish a m ar ke t i n g pl a n an d b r a n d ima g e f or Swa n a g e.
5/ As a p ar t of this p l a n , r e v i e w fac i l ities f o r v i s i t o r s and pla n wa y s to stim u l a t e d e v el o p m e nt of n e w f a c i l i t i e s.
6/ Dev el o p and i m p l e m e n t a tra n s p o r t st r a t e g y for Swa n a g e .
Background
T hr o u g h a m e m b e r of the Co m m u n i t y P l a n n i n g Task G r o u p , the MB A p r o g r a m m e le a d e r s asked if a re s e a r ch pro j e ct on S w a n a g e w ould help S w a n a g e in p r e p a r i ng our com m u ni t y plan.
T h e stude nts had to d o a pro j e c t w i th the a i m o f learn i n g a bo ut re s ea r ch t e c h n i q u es in a l i v e situ a t i o n . T h u s t h e i r sin g l e g oal w as to exp e r i e n ce doin g s o m e r e s e a r c h an d o f c o u r se to do it as we l l a s t i m e a nd re s o u r c e s p e r m it t e d .
G i v e n a li t t l e he l p f r o m the Swa n a g e Co m m u n i t y Plan Task Gro u p a n d t h e T o w n P a r t n e r s h i p they s u g g e s t e d t h e y c o u l d focus upo n S w a n a g e .
T h e r e wer e two separat e g r o u ps o f stu de n ts, o n e o f 1 5 p e o p l e , t he se c o n d of 1 2 . Ea c h g r o u p m e t a f t e r w o r k on a F r i d a y eve n i n g in Ma rch. T h e y p l a n n e d a n d e x e c u t e d t h e i r pr o j ects ov e r F r i da y ev e n i ng and S a t u r d a y c u l m i n a t i ng in a p r e s e n t a t i o n of the i r f i n d i n g s to i n v it e d gu e s t s f r o m Swa n a g e Co u n c i l and T ow n P a r t n e r s h i p a n d P u r b eck Dis t r ict Co u n c i l at 11.3 0 a m on Sun d a y m or ni ng .
P r i o r to t h e p r o j e c t An n Fa u l k n e r b r i e f e d the M BA pro g r am m e lea d e r on t h e e c o n o m ic rege n er a t i o n sur v e y o n g oi n g in S w a n a g e . R o g er Se a m a n , Alan L e e s o n a n d C h a r les Mu s s e l w h i te bri e f e d the m o n som e issues re l a t i n g to t o u r i s m a n d tra n s p o r t. A list of c on t acts (a co u n c i l lo r , es t at e a g e nt s , h oteliers,
tourism o f f ic e r s) wa s p r o v i d e d . It wa s e x p l a i n ed that S w a n a g e could exp a n d y e a r ro u n d to u r i sm d u e to o u r place n ex t to the W o r ld Her it a g e S i t e , the ‘ Ju r assic C o a s t ’ , but t h i s aspi r at i o n mi g ht b e com p r om i s e d by the de c l ine in h o t e l a c c o m m o d a t i o n e t c. Rog er Sea m a n also pro v i de d cop i es o f th e DCA/ P a u l Be e c h a m Associates 2 0 0 2 stu d y o n T r a ns p o r t i s s u es. It wa s s u g g ested
t h i s rep or t could be cri t i q u e d and a r ev i e w carr ied out of b o t h pro gress wi th a n d o b s t a c l es to the re c o m m e n d a t i o n s.
It shou l d be n o t e d th at t h e s e re s e a r c h p r o j e c t s w e r e nei t h e r com m i s s i o n e d n o r cha r g ed f o r . T h e stu d e n ts’ ai m w a s to p r a c t i ce a r e s e a r ch m e t h o d o l o g y .T h e i r o ut pu t is qu a l i t a t i v e and per s o n a l . It is n ot end or s e d in a n y p r o f e s s i o n a l
s e n se b y Bour n e m o u t h Un i v e r s i t y . Ho w e v e r , a s y o u re a d the i r f i n d i n g s you m ay det ect a s t r on g re f l e ction o f re a l i t i e s e x p e r i e n ced b y t h o se who l i v e in a n d vi sit Swa n a g e.
Research Objectives and summary of methods
G i v e n the t i m e a l l o w ed for thi s e x e r c i se and it s mai n i n t e nt,
t he stud e n ts we r e free to estab l i s h t he i r ow n rem it wit h i n the gu i d e l ine t h a t it b e ab o u t S w a n a g e. T h e f i r st gr o u p s et its o bj e c t i v e as,‘ To aid the Swanage Town and Community Partnership towards realising the potential of Swanage.’ T h e s e c o n d gr o u p s de c l a r e d ai m w a s, To identify ways of enhancing the Swanage experience’.
G r o u p 1 telep h o n e p o l l e d o v e r 6 0 pe o pl e out s i de of Swa n a g e a c r o s s t h e S o u t h a nd S o u t h east o f Engla n d . T h e y a l so int e r v i e w 70 p e o p l e on t h e s t r eets of Swa n a g e , sp l i t ro u g h l y h al f b e t w e e n t o u r i s ts a nd re s i d e n t s . T h e y also c a r r ied out 4 i n dep t h i n t e r v i e w s ( w ith three h o t e l i e r s and t w o Co u n c illo rs). The y a l so carrie d out w e b ba s e d re se a r ch . T h e s e c o n d gr o u p sim i l a r l y car r i e d out mu ch w e b b a s e d r e s e a r c h a n d a l s o
i n t e r v i e w e d 17 b u s i n e s s peo p l e b y telep h o n e a n d f a c e to f a c e an d 1 3 m e m b e r s of th e p u b l ic o n th e stre et. T h e y t h e n cond u c t e d a f o c u s gr o u p session am o n g st t h e m s e l v e s to d e v e lop their conclusio n s .M em b e r s of b o t h gr o u p s s p e nt m uc h o f the i r Saturd a y r o a m i n g the s t r ee t s of S w a n a g e.
Main findings
T h e two m a i n are as of f in di n g s d o c um e n t ed h er e wer e dev el o p e d in discussion b e t w e e n t h e stud e n ts and the gu e sts to th e p r e s e n t a t i o n s ( i n c l u d i n g Ala n L e e s o n , To w n Cle r k and Ni n a E l s t o n , P u r b eck T o u r i s m O f f i c e r ) . T hu s t h e y r e p r e s ent a re f i n em en t and a res t a t e ment o f t he f i n di n g s docu m e nte d i n the p r e se nt a t i on. T h e r e w a s a con si d e r a b l e acco r d be t w e e n t h e two gr o ups wh o ope r a t e d s e p ar at el y alt h o ug h G r o up 2 did ben e f i t f r o m a rev i e w of G r o u p 1’s w or k.
1/ The look and feel of Swanage
a ) P h y s i c a l appe ar a n c e , toi lets, signp osts
B ot h g r o u p s ide nt i f ie d e y es or e s an d li t t e r and not ed t hat t h es e m a t te rs coul d e a s i l y b e dea l t w i th. Th e r e wer e opp or t u n i t i es f o r eas y ‘w i n s ’ . T h e y f e l t pub l ic t o i l e t s n e e d e d im p r o v i n g to a t t r a c t vis i t o r s back and c r e a t e t h e i m p r e s s i o n o f an attra c t i v e p l a c e .T h e y s u g g e s t e d a lo t of w o r k be d o n e to i m p r o v e sig n postin g ge n e r a l l y .
b ) Access vi a the int e r n e t , carr y out we b /I T in t e g r a t ion
P r o s p ec t i v e v is i t o r s to S w a n a g e could be p u t o f f by the abs e n c e o f a go o d t o u r ist web site with c l e a r l i nks to oth e r r e l ev a nt s i t es esp e c i a l l y to b o o k a c c o m m o d a t i o n a n d a ct i v i t i e s. Th e s e a r e the norm f o r ot h e r t o u r i st d e s t i n ations s uc h a s We y m o u th and D a r t m o u t h .
c) F a c i l ities (es p e c i a l l y for the you ng and in w et w ea t h er ) M a in com m e n ts f o c u s s e d u p o n p r o m o t i n g wh at w e hav e and d e v e l o p i n g som e co m ple m e n t a r y f aci l it ies.
d ) Ide n t i t y , p r o m o t ion a n d b r a n d i n g T h e y f el t the r e w as no a pp a r ent coh er en t st r a t e g y f or the town. A go od lo g o e x i s ted but the r e w a s mu c h s c o p e f o r ma r k e t i n g S w a n a g e a nd wh a t it has t o of f e r .
2/ Transport issues
T h e r e w a s a ne e d to d e v e l o p and i m p l e m e n t a s t r a t e g y for i m p r o v i n g a l l t r a n s p or t li n ks t o and ar o u n d S w a n a g e .
Resultant Recommendations for the Swanage Town Council and the
Town and Community Partnership
1/ Esta b l ish a task gr o up un d e r t h e u m b r e l l a o f the Swa n a g e T o w n C o u n c i l a n d t h e Town a n d Com m u n i t y Part n e r s h i p to ‘t i d y up S w a n a g e ’ . This g r o u p sho ul d hav e two sect io n s, o ne t o lo o k at t h e p hy si ca l env i r onm ent an d one t o l o ok a t all Int e r n e t issue s .
2/ T o su p p o r t this gr o u p, ex p e n d m or e e f f or t a n d resou r ces o n lit t e r
m a na ge me n t , toile t f a c i lit ie s a n d sign posti n g.
3/ Also to sup p o r t the a b o v e task gr o up, a c c e ss E u r o p e a n f u n di n g , p os s i b l y
v ia one of the com mu n i t y gro ups in S w a n a g e , to em p l o y a web site con s u l t a nt
to cre a t e a g o o d q u a l i t y tou r i st site wit h c l e a r links to all o t h e r sit e s.
4/ E s t a b l ish a m ar ke t i n g pl a n an d b r a n d ima g e f or Swa n a g e.
5/ As a p ar t of this p l a n , r e v i e w fac i l ities f o r v i s i t o r s and pla n wa y s to stim u l a t e
d e v el o p m e nt of n e w f a c i l i t i es.
6/ Dev el o p and i m p l e m e n t a tra n s p o r t st r a t e g y for Swa n a g e.
Report prepared by Roger Seaman DCA Community Partnerships
Worker, 17 th May 2004
a ) Ide n t i t y , p r o m o t ion a n d b r a n d i n g
T h e y f el t the r e w as no a pp a r ent coh er en t st r a t e g y f or the town. A go od lo g o e x i s ted but the r e w a s mu c h s c o p e f o r ma r k e t i n g S w a n a g e a nd wh a t it has t o of f e r .
2/ Transport issues
T h e r e w a s a ne e d to d e v e l o p and i m p l e m e n t a s t r a t e g y for i m p r o v i n g a l l t r a n s p or t li n ks t o and ar o u n d S w a n a g e .
Resultant Recommendations for the Swanage Town Council and the
Town and Community Partnership
1/ Esta b l ish a task gr o up un d e r t h e u m b r e l l a o f the Swa n a g e T o w n C o u n c i l a n d t h e Town a n d Com m u n i t y Part n e r s h i p to ‘t i d y up S w a n a g e ’ . This g r o u p sho ul d hav e two sect io n s, o ne t o lo o k at t h e p hy si ca l env i r onm ent an d one t o l o ok a t all Int e r n e t issue s .
2/ T o su p p o r t this gr o u p, ex p e n d m or e e f f or t a n d resou r ces o n lit t e r m a na ge me n t , toile t f a c i lit ie s a n d sign posti n g.
3/ Also to sup p o r t the a b o v e task gr o up, a c c e ss E u r o p e a n f u n di n g , p os s i b l y v ia one of the com mu n i t y gro ups in S w a n a g e , to em p l o y a web site con s u l t a nt to cre a t e a g o o d q u a l i t y tou r i st site wit h c l e a r links to all o t h e r sit e s.
4
/ E s t a b l ish a m ar ke t i n g pl a n an d b r a n d ima g e f or Swa n a g e.
5/ As a p ar t of this p l a n , r e v i e w fac i l ities f o r v i s i t o r s and pla n wa y s to stim u l a t e d e v el o p m e nt of n e w f a c i l i t i es.
6/ Dev el o p and i m p l e m e n t a tra n s p o r t st r a t e g y for Swa n a g e.
Better l o cal b u s r o u t e s 8 c o m m e n t s
C r eate a com p r e h e n s i v e lo c a l traf f ic m a n a g e m e n t p l a n
7 com m e n t s
B e t t e r p a r k i n g is n e e d e d 6 com m e n t s
A par k a nd ri d e sc h e m e is ne e de d 4 co m m e nt s
A rel ie f r o a d t o the So u th of t h e t o w n is ne e d e d 2 com m e n t s
E x t e n d t h e rai lw a y to li nk to W a r e h a m 2 com m e nt s
B e t t e r p a r k i n g f or do c t o r ’ s surg e r y 1 com m e nt
Less r o a d s i g ns “
C o n d u c t o r s to b e put ba ck o n buse s “
I n t e g r a t e d p u b l ic t r a n s po r t “
T o tal c o m m e n ts = 33
Changes to Local Facilities
A d d i t i o nal a nd b e t t e r qu a l i t y t o i l et f a c i l i t i e s 10 com m e n ts
S p o r ts f a c i l i t i e s f or t he y o u n g 5 c o m m e n ts
B e t t e r qu a l i t y and m or e v a r i e t y of sho p s 4 c o m m e n ts
M o re d r o p p e d k e r b s 3 c o m m e n ts
A dece nt p u b l i c swi m m i n g pool 3 c o m m e n ts
A new sports a n d a r ts c e n t r e 2 c o m m e n ts
B e t t e r qu a l i t y and m o r e s h e l t e rs a l o n g the se a f r o n t 2 c o m m e n ts
B e t t e r f a c i l i t i es i n gen e r al for t h e dis a b l ed 1 com m e n t
A m ar ina “
R a d i c a l u p g r a d e t o t h e M o w l e m “
T o tal c o m m e n ts = 32
Tourism and housing
H o l id a y hom e o w ners s h o u l d pay f u l l cou n c i l ta x 9 com m e n t s
H ot el s sh o ul d n ot b e rep l ace d by f lats 7 co m m e nt s
T o tal c o m m e n ts = 16
Environment
S w a n a g e Ra i l w a y to re d u ce sm o k e e m i s s i o ns 4 com m e nt s
R e p l a ce the ‘ B a n j o Jet t y ’ w i th w o o d e n gr o y n e s 3 c o m m e n ts
K e e p dogs of f the b e a ch a l l ye a r r o u n d 1 com m e n t
R e d u c i n g f l o o d i n g “
M ore n ew h o m es to use P u r b eck sto n e in the i r constru c t i o n “
I n t r o d uce c on s e r v at i o n f o r m ol e s “
K e e p wo o d e n gr o y nes along t h e b e a ch “
C r eate a pol i c y on r e d u c i n g d o g m e s s “
E x t e n d recyc l i n g to a l l h o m e s in S w a n a g e “
T o tal c o m m e n ts = 14
Local Council
C o - or d i na t e d pla n n i n g o f the are a 3 com m e nts
B e t t e r co m m u n i c a t i o n s b e t w e e n re s i d e n ts an d the cou n c i l 2 com m e n ts
A d d r ess p l a n n i n g a p p l i ca t ion o n t h e Gra m m a r Schoo l sit e 2 com m e n ts
S w a n a g e to be see n a s in d e p en d e n t f r o m W ar eh a m 1 com m e nt
T o tal c o m m e n ts = 8
Policing
M ore and bet t e r quali ty poli ci ng 3 co m m e nt s
More s e c u r i t y c a m e r a s 1 c o m m e n t
T o tal c o m m e n ts = 4
Question 3: What hopes do you have for Swanage in 5-10 years time?
E a c h g r o u p wa s asked to ho ld a ge n e r a l d i s c u s s i o n on th is q u e s t i o n and to c r e a t e a s e n t e n ce o r tw o enc a p s u l a t i n g their p i c t u r e o f ho w they wo u l d l i k e the to w n to b e in 1 0 y e a r s tim e .
T hi s is what e a c h g r o u p said ;
Group 1
S w a n a g e shoul d ‘r e t a i n it s c h a r acter w h i le im p r o v i n g it s fa c i l it i e s ’
- R e t a i n Swa n a g e a s a s e a s i d e r e s o r t
- M a i ntain S w a n a g e bea ch by using w o o d en gr o y n e s o r P o r t l a n d S t o n e .
- K e e p Purb eck St o n e b ui ld i n g s
- Do not build too m a n y blocks of f l a t s
- T h a t t he hospi t a l a nd m e di c al faci li t i es be a d eq ua t e for t h e a g eing p op u l at i o n of S w an ag e .
Group 2
T hi s gro u p h o p e d f o r ‘a com m u n i t y bus ru n b y v ol u n t e e r s, li n k i n g th e T i the B a r n , Pie r , H o s p i t a l and Dur ls t o n Ca stle. It must h av e go o d p u b l i ci t y ’. T h e y h o p e d for ‘b e t t er in t e g r a t e d pub l i c t r a n s p o r t .’
T h e y no t e d ‘ Du r l s t o n Ca s t l e ha s p o s s i b i l i t i e s f o r an a r t cen t r e , r e f r e s h m e n ts etc’
Group 3
T hi s g ro u p ho p e d f o r ‘ev o l ut i o n a r y not re v ol u t i o n a r y c h a n g e’. T h e y ho p e d t o ;
‘D e v e l o p t h e pote n t i a l of n at u r a l r es o u r ces’
‘I m p r o v e the visual q u a l i t y of t h e t o w n ’
‘E n c o u r ag e the d e v e l o p m e n t o f l i g ht indus t r y (keeping pe o p l e i n the t o w n) ’
‘M a i n t a i n the re l a t i v e s a f e t y o f the t o w n ’
Group 4
T hi s gro u p h o p e d tha t ;
‘S w a n a g e is pre s e r v ed as it is wit h n o m a j o r de v e l o p m e n ts’ The Swanage Community Plan: Help shape the future of Swanage!
Bournemouth University / PACE / Ed B ickle. January 200 5 57
‘M o r e g o v e r n m ent f u n d i n g is gi v e n for r e st a n d n u r s i n g ho m e s’ ‘An im p r o v e m e n t t o the Mow l e m is s e e n , - n ew s e a t i ng , air c o n d i t i on i n g, gen e r a l am b i en c e ’
‘M o r e facil i t i e s f or you n g p e o p l e, f o r s p o r t et c a r e cre a t e d’
‘More focus is given on the Jurassic Coas t’
‘T r a i n g o es direct f r o m Swa n a g e to W a r eh a m and then o n t o L o n d o n ’
Group 5
T hi s gro u p h o p e d tha t ;
‘I n 5 - 1 0 yea r s time we hop e t h a t im p r o v e m e n t s wil l be m a d e to t h e
f a c i l i t i e s in Swa n a g e, s u ch as spor t s , and th e l o c a l envi r o n m ent f o r
r e s i d e n t s , in c l u d i n g ta c kl in g eye s o r e s a nd d o g me ss, wh i l st r e t a i n i n g its
n a t u r a l ch a r a c t e r , v i s u a l l y a n d com m u n i t y wi s e .’
Group 6
T h e six t h G r o u p hop e d t h a t ;
‘Y o u n g peop l e are e n c o u r a g e d to s t a y in the t o w n w i th af f o r d a b l e
h o u s i n g an d b e t t er wo r k possibil i t i es’
‘Th er e ar e m o r e co m munit y faci li t i e s ( su ch as spo r t s ce n t r e, chi l dr en ’s
p l a y are a and a d u l t r e l ax at i o n a n d pla y are a) ’
‘ T h e r e is less c o mm e r cia l e n te rp ri se (slot m a c h in e s e t c)’
3/ One final question, what one thing would improve your quality of life
in Swanage
B e f or e t h e me e t i n g clo sed eve r y on e was asked to ind i v id u a l l y wri t e down the i r
a n s w e r to this qu e s t i o n .
A n s w e r s fel l i n t o 5 dif f e r e n t c a t e g o r i es:
3.1 Facilities
• Mo re fa cilitie s fo r di sa b l e d (2 a n s w e rs)
• B e t t e r qu a l i t y t o i l et f a c i l it i es ( 2 answer s )
• S po r t s a nd ar t s ce n t r e s n ee d ed ( 2 ans w er s )
• Better q u a l i t y s h ops
• M o r e fa c i l ities fo r the y outh
• I n t r o d uce b e a c h huts w i th chang in g roo m s
T o t a l 9 a n s w er s
3.2 Environment
• R e p l a c i n g the ban j o j e t t y w i th wo o d e n g r o y n e s ( 2 answers )
• I n t r o d uce b e t t er sho pp i n g env ir o n m e n t ( 2 a n s w er s)
• R e d u c e em i s s i o n s f r o m Swa n a g e Ra i l w a y
• G e n e r al l y im p r o v e bea c h f r ont
• K e e p do gs off the b e ac h
• S e t t l e m e nt in agr ee m e nt to e ns u r e Swa n a g e b e a c h alw ay s re m a i ns a
p o p u l a r sand y beach
T o t a l 8 a n s w er s
3.3 Local Council
• S w a n a g e Tow n C o u nc i l to be mor e in d ep en d e n t a n d have m or e say o v e r local i s s u e s ( 5 a n s w e r s)
• S w a n a ge To w n c o u n ci l to liste n more to loc a l p e op l e (3 an s w e rs) T o t a l 8 a n s w er s
3.4 Traffic and Transport
• B e t t e r b u s r o u t e s lo c a l l y (3 comm e n ts a b o u t S w a n a g e and Dur ls t o n and
o n e wa n t i ng f as t er l i n k s to Poo l e )
(4 an s w e rs)
• P a r k i n g issues (1 p e r s o n w a n t e d mo r e du r i n g the su m m e r a n d 1 wa n t e d a
p a r k and r ide sch e m e)
(2 an s w e rs)
• A re l i ef ro ad to th e So ut h of t h e to w n .
T o t a l 7 a n s w er s
3.5 Police
M ore a n d b e t t e r q u a l i t y polic i n g in S w a n a g e (o ne p e r s o n stat i n g a zer o
t o l e r a n c e po l i c y )
( 2 answ er s)
T h er e wer e 6 ot h er r es pon d ents :
3 in d i v i d u a l s did not an s w e r t h e q u e s t i o n.
1 in d i v i d u a l stat e d tha t n o t h i ng n ee d e d to b e c h a n g e d
1 in d i v i d u a l m en t i o n e d p l a n n i ng a p p l i ca t i on ap p r o v a l would be im p or t ant
1 in d i v i d u a l m en t i o n e d that “r e m ov al of 20 yea r s of m y age ” wo u l d b e the
m ajor i mp r ov em e nt f or Swanag e as a who l e!
Profile of those attending
A tot a l of 38 p e ople we r e age d 65 - 90 yea r s o f a g e, wit h t h e r e m ai n i n g 2 age d 4 1 - 65 yea r s of a g e. A l l e x cept 1 res p o nd e nt w e r e ret i r ed . The re m a i n i ng r e s p o n d e n t at wo r k, wo r ked in I n t e r n a t i o nal E d u c a t i o n . T h e r e w e r e 22 f e m a l e r es p o n d e n ts an d 17 m a l e res p o n d e n t s (on e did not stat e t h e i r sex) .
Two Projects by MBA students from Bournemouth University carried out
on March 12 th -14 th and March 19 th -21 st 2004
Summary
T w o separ a t e g r o u ps of st u d e n t s , o n e o f 15 p e o p l e , the seco n d o f 1 2 , each m et af t er wor k on a F r i d a y eve n i n g in M a r ch. T h e y planned a n d exe cu t e d t h e i r p r o j e ct s o v e r Fri da y e v e n i ng and Sat u r d a y culmi na t i n g in a pre se nt a t i o n o f the i r f i n di n g s to i n v it e d gue st s f r o m Swa na g e Co u n c i l , S w a n a g e T ow n and C o m m un i t y P a r t n e r sh i p and Pu r b eck Di st r i c t C o u n c i l at 11.3 0 a m o n Sun d a y m or ni ng .
T h e i r ai m w a s to p r a ct i ce r e s e a r c h me t h o d s . S w a n a g e’s gain was that they o f f e r e d to stud y ou r T o w n . As s u c h th is wa s a n inf o r m al res e a r ch project. T h e i r f in d i n g s we r e ‘p e r s o n al ’ a n d q u a l i t a t i v e. N e v er t heless, the y have r e s o n a nce a n d gr e a t value .
Recommendations
/ Establish a task group under the u m b r e l l a o f the Swa n a g e T o w n C o u n c i l a n d t h e Town a n d Com m u n i t y Part n e r s h i p to ‘t i d y up S w a n a g e ’ . This g r o u p sho ul d hav e two sect io n s, o ne t o lo o k at t h e p hy si ca l env i r onm ent an d one t o l o ok a t all Int e r n e t issue s .
2/ T o su p p o r t this gr o u p, ex p e n d m or e e f f or t a n d resou r ces on lit t e rm a na ge me n t , toile t f a c i lit ie s a n d sign posti n g.
3/ Also to sup p o r t the a b o v e task gr o up, a c c e ss E u r o p e a n f u n di n g , p os s i b l y v ia one of the com mu n i t y gro ups in S w a n a g e , to em p l o y a web site con s u l t a nt to cre a t e a g o o d q u a l i t y tou r i st site wit h c l e a r links to all o t h e r sit e s.
4/ E s t a b l ish a m ar ke t i n g pl a n an d b r a n d ima g e f or Swa n a g e.
5/ As a p ar t of this p l a n , r e v i e w fac i l ities f o r v i s i t o r s and pla n wa y s to stim u l a t e d e v el o p m e nt of n e w f a c i l i t i e s.
6/ Dev el o p and i m p l e m e n t a tra n s p o r t st r a t e g y for Swa n a g e .
Background
T hr o u g h a m e m b e r of the Co m m u n i t y P l a n n i n g Task G r o u p , the MB A p r o g r a m m e le a d e r s asked if a re s e a r ch pro j e ct on S w a n a g e w ould help S w a n a g e in p r e p a r i ng our com m u ni t y plan.
T h e stude nts had to d o a pro j e c t w i th the a i m o f learn i n g a bo ut re s ea r ch t e c h n i q u es in a l i v e situ a t i o n . T h u s t h e i r sin g l e g oal w as to exp e r i e n ce doin g s o m e r e s e a r c h an d o f c o u r se to do it as we l l a s t i m e a nd re s o u r c e s p e r m it t e d .
G i v e n a li t t l e he l p f r o m the Swa n a g e Co m m u n i t y Plan Task Gro u p a n d t h e T o w n P a r t n e r s h i p they s u g g e s t e d t h e y c o u l d focus upo n S w a n a g e .
T h e r e wer e two separat e g r o u ps o f stu de n ts, o n e o f 1 5 p e o p l e , t he se c o n d of 1 2 . Ea c h g r o u p m e t a f t e r w o r k on a F r i d a y eve n i n g in Ma rch. T h e y p l a n n e d a n d e x e c u t e d t h e i r pr o j ects ov e r F r i da y ev e n i ng and S a t u r d a y c u l m i n a t i ng in a p r e s e n t a t i o n of the i r f i n d i n g s to i n v it e d gu e s t s f r o m Swa n a g e Co u n c i l and T ow n P a r t n e r s h i p a n d P u r b eck Dis t r ict Co u n c i l at 11.3 0 a m on Sun d a y m or ni ng .
P r i o r to t h e p r o j e c t An n Fa u l k n e r b r i e f e d the M BA pro g r am m e lea d e r on t h e e c o n o m ic rege n er a t i o n sur v e y o n g oi n g in S w a n a g e . R o g er Se a m a n , Alan L e e s o n a n d C h a r les Mu s s e l w h i te bri e f e d the m o n som e issues re l a t i n g to t o u r i s m a n d tra n s p o r t. A list of c on t acts (a co u n c i l lo r , es t at e a g e nt s , h oteliers,
tourism o f f ic e r s) wa s p r o v i d e d . It wa s e x p l a i n ed that S w a n a g e could exp a n d y e a r ro u n d to u r i sm d u e to o u r place n ex t to the W o r ld Her it a g e S i t e , the ‘ Ju r assic C o a s t ’ , but t h i s aspi r at i o n mi g ht b e com p r om i s e d by the de c l ine in h o t e l a c c o m m o d a t i o n e t c. Rog er Sea m a n also pro v i de d cop i es o f th e DCA/ P a u l Be e c h a m Associates 2 0 0 2 stu d y o n T r a ns p o r t i s s u es. It wa s s u g g ested
t h i s rep or t could be cri t i q u e d and a r ev i e w carr ied out of b o t h pro gress wi th a n d o b s t a c l es to the re c o m m e n d a t i o n s.
It shou l d be n o t e d th at t h e s e re s e a r c h p r o j e c t s w e r e nei t h e r com m i s s i o n e d n o r cha r g ed f o r . T h e stu d e n ts’ ai m w a s to p r a c t i ce a r e s e a r ch m e t h o d o l o g y .T h e i r o ut pu t is qu a l i t a t i v e and per s o n a l . It is n ot end or s e d in a n y p r o f e s s i o n a l
s e n se b y Bour n e m o u t h Un i v e r s i t y . Ho w e v e r , a s y o u re a d the i r f i n d i n g s you m ay det ect a s t r on g re f l e ction o f re a l i t i e s e x p e r i e n ced b y t h o se who l i v e in a n d vi sit Swa n a g e.
Research Objectives and summary of methods
G i v e n the t i m e a l l o w ed for thi s e x e r c i se and it s mai n i n t e nt,
t he stud e n ts we r e free to estab l i s h t he i r ow n rem it wit h i n the gu i d e l ine t h a t it b e ab o u t S w a n a g e. T h e f i r st gr o u p s et its o bj e c t i v e as,‘ To aid the Swanage Town and Community Partnership towards realising the potential of Swanage.’ T h e s e c o n d gr o u p s de c l a r e d ai m w a s, To identify ways of enhancing the Swanage experience’.
G r o u p 1 telep h o n e p o l l e d o v e r 6 0 pe o pl e out s i de of Swa n a g e a c r o s s t h e S o u t h a nd S o u t h east o f Engla n d . T h e y a l so int e r v i e w 70 p e o p l e on t h e s t r eets of Swa n a g e , sp l i t ro u g h l y h al f b e t w e e n t o u r i s ts a nd re s i d e n t s . T h e y also c a r r ied out 4 i n dep t h i n t e r v i e w s ( w ith three h o t e l i e r s and t w o Co u n c illo rs). The y a l so carrie d out w e b ba s e d re se a r ch . T h e s e c o n d gr o u p sim i l a r l y car r i e d out mu ch w e b b a s e d r e s e a r c h a n d a l s o
i n t e r v i e w e d 17 b u s i n e s s peo p l e b y telep h o n e a n d f a c e to f a c e an d 1 3 m e m b e r s of th e p u b l ic o n th e stre et. T h e y t h e n cond u c t e d a f o c u s gr o u p session am o n g st t h e m s e l v e s to d e v e lop their conclusio n s .M em b e r s of b o t h gr o u p s s p e nt m uc h o f the i r Saturd a y r o a m i n g the s t r ee t s of S w a n a g e.
Main findings
T h e two m a i n are as of f in di n g s d o c um e n t ed h er e wer e dev el o p e d in discussion b e t w e e n t h e stud e n ts and the gu e sts to th e p r e s e n t a t i o n s ( i n c l u d i n g Ala n L e e s o n , To w n Cle r k and Ni n a E l s t o n , P u r b eck T o u r i s m O f f i c e r ) . T hu s t h e y r e p r e s ent a re f i n em en t and a res t a t e ment o f t he f i n di n g s docu m e nte d i n the p r e se nt a t i on. T h e r e w a s a con si d e r a b l e acco r d be t w e e n t h e two gr o ups wh o ope r a t e d s e p ar at el y alt h o ug h G r o up 2 did ben e f i t f r o m a rev i e w of G r o u p 1’s w or k.
1/ The look and feel of Swanage
a ) P h y s i c a l appe ar a n c e , toi lets, signp osts
B ot h g r o u p s ide nt i f ie d e y es or e s an d li t t e r and not ed t hat t h es e m a t te rs coul d e a s i l y b e dea l t w i th. Th e r e wer e opp or t u n i t i es f o r eas y ‘w i n s ’ . T h e y f e l t pub l ic t o i l e t s n e e d e d im p r o v i n g to a t t r a c t vis i t o r s back and c r e a t e t h e i m p r e s s i o n o f an attra c t i v e p l a c e .T h e y s u g g e s t e d a lo t of w o r k be d o n e to i m p r o v e sig n postin g ge n e r a l l y .
b ) Access vi a the int e r n e t , carr y out we b /I T in t e g r a t ion
P r o s p ec t i v e v is i t o r s to S w a n a g e could be p u t o f f by the abs e n c e o f a go o d t o u r ist web site with c l e a r l i nks to oth e r r e l ev a nt s i t es esp e c i a l l y to b o o k a c c o m m o d a t i o n a n d a ct i v i t i e s. Th e s e a r e the norm f o r ot h e r t o u r i st d e s t i n ations s uc h a s We y m o u th and D a r t m o u t h .
c) F a c i l ities (es p e c i a l l y for the you ng and in w et w ea t h er ) M a in com m e n ts f o c u s s e d u p o n p r o m o t i n g wh at w e hav e and d e v e l o p i n g som e co m ple m e n t a r y f aci l it ies.
d ) Ide n t i t y , p r o m o t ion a n d b r a n d i n g T h e y f el t the r e w as no a pp a r ent coh er en t st r a t e g y f or the town. A go od lo g o e x i s ted but the r e w a s mu c h s c o p e f o r ma r k e t i n g S w a n a g e a nd wh a t it has t o of f e r .
2/ Transport issues
T h e r e w a s a ne e d to d e v e l o p and i m p l e m e n t a s t r a t e g y for i m p r o v i n g a l l t r a n s p or t li n ks t o and ar o u n d S w a n a g e .
Resultant Recommendations for the Swanage Town Council and the
Town and Community Partnership
1/ Esta b l ish a task gr o up un d e r t h e u m b r e l l a o f the Swa n a g e T o w n C o u n c i l a n d t h e Town a n d Com m u n i t y Part n e r s h i p to ‘t i d y up S w a n a g e ’ . This g r o u p sho ul d hav e two sect io n s, o ne t o lo o k at t h e p hy si ca l env i r onm ent an d one t o l o ok a t all Int e r n e t issue s .
2/ T o su p p o r t this gr o u p, ex p e n d m or e e f f or t a n d resou r ces o n lit t e r
m a na ge me n t , toile t f a c i lit ie s a n d sign posti n g.
3/ Also to sup p o r t the a b o v e task gr o up, a c c e ss E u r o p e a n f u n di n g , p os s i b l y
v ia one of the com mu n i t y gro ups in S w a n a g e , to em p l o y a web site con s u l t a nt
to cre a t e a g o o d q u a l i t y tou r i st site wit h c l e a r links to all o t h e r sit e s.
4/ E s t a b l ish a m ar ke t i n g pl a n an d b r a n d ima g e f or Swa n a g e.
5/ As a p ar t of this p l a n , r e v i e w fac i l ities f o r v i s i t o r s and pla n wa y s to stim u l a t e
d e v el o p m e nt of n e w f a c i l i t i es.
6/ Dev el o p and i m p l e m e n t a tra n s p o r t st r a t e g y for Swa n a g e.
Report prepared by Roger Seaman DCA Community Partnerships
Worker, 17 th May 2004
a ) Ide n t i t y , p r o m o t ion a n d b r a n d i n g
T h e y f el t the r e w as no a pp a r ent coh er en t st r a t e g y f or the town. A go od lo g o e x i s ted but the r e w a s mu c h s c o p e f o r ma r k e t i n g S w a n a g e a nd wh a t it has t o of f e r .
2/ Transport issues
T h e r e w a s a ne e d to d e v e l o p and i m p l e m e n t a s t r a t e g y for i m p r o v i n g a l l t r a n s p or t li n ks t o and ar o u n d S w a n a g e .
Resultant Recommendations for the Swanage Town Council and the
Town and Community Partnership
1/ Esta b l ish a task gr o up un d e r t h e u m b r e l l a o f the Swa n a g e T o w n C o u n c i l a n d t h e Town a n d Com m u n i t y Part n e r s h i p to ‘t i d y up S w a n a g e ’ . This g r o u p sho ul d hav e two sect io n s, o ne t o lo o k at t h e p hy si ca l env i r onm ent an d one t o l o ok a t all Int e r n e t issue s .
2/ T o su p p o r t this gr o u p, ex p e n d m or e e f f or t a n d resou r ces o n lit t e r m a na ge me n t , toile t f a c i lit ie s a n d sign posti n g.
3/ Also to sup p o r t the a b o v e task gr o up, a c c e ss E u r o p e a n f u n di n g , p os s i b l y v ia one of the com mu n i t y gro ups in S w a n a g e , to em p l o y a web site con s u l t a nt to cre a t e a g o o d q u a l i t y tou r i st site wit h c l e a r links to all o t h e r sit e s.
4
/ E s t a b l ish a m ar ke t i n g pl a n an d b r a n d ima g e f or Swa n a g e.
5/ As a p ar t of this p l a n , r e v i e w fac i l ities f o r v i s i t o r s and pla n wa y s to stim u l a t e d e v el o p m e nt of n e w f a c i l i t i es.
6/ Dev el o p and i m p l e m e n t a tra n s p o r t st r a t e g y for Swa n a g e.
Better l o cal b u s r o u t e s 8 c o m m e n t s
C r eate a com p r e h e n s i v e lo c a l traf f ic m a n a g e m e n t p l a n
7 com m e n t s
B e t t e r p a r k i n g is n e e d e d 6 com m e n t s
A par k a nd ri d e sc h e m e is ne e de d 4 co m m e nt s
A rel ie f r o a d t o the So u th of t h e t o w n is ne e d e d 2 com m e n t s
E x t e n d t h e rai lw a y to li nk to W a r e h a m 2 com m e nt s
B e t t e r p a r k i n g f or do c t o r ’ s surg e r y 1 com m e nt
Less r o a d s i g ns “
C o n d u c t o r s to b e put ba ck o n buse s “
I n t e g r a t e d p u b l ic t r a n s po r t “
T o tal c o m m e n ts = 33
Changes to Local Facilities
A d d i t i o nal a nd b e t t e r qu a l i t y t o i l et f a c i l i t i e s 10 com m e n ts
S p o r ts f a c i l i t i e s f or t he y o u n g 5 c o m m e n ts
B e t t e r qu a l i t y and m or e v a r i e t y of sho p s 4 c o m m e n ts
M o re d r o p p e d k e r b s 3 c o m m e n ts
A dece nt p u b l i c swi m m i n g pool 3 c o m m e n ts
A new sports a n d a r ts c e n t r e 2 c o m m e n ts
B e t t e r qu a l i t y and m o r e s h e l t e rs a l o n g the se a f r o n t 2 c o m m e n ts
B e t t e r f a c i l i t i es i n gen e r al for t h e dis a b l ed 1 com m e n t
A m ar ina “
R a d i c a l u p g r a d e t o t h e M o w l e m “
T o tal c o m m e n ts = 32
Tourism and housing
H o l id a y hom e o w ners s h o u l d pay f u l l cou n c i l ta x 9 com m e n t s
H ot el s sh o ul d n ot b e rep l ace d by f lats 7 co m m e nt s
T o tal c o m m e n ts = 16
Environment
S w a n a g e Ra i l w a y to re d u ce sm o k e e m i s s i o ns 4 com m e nt s
R e p l a ce the ‘ B a n j o Jet t y ’ w i th w o o d e n gr o y n e s 3 c o m m e n ts
K e e p dogs of f the b e a ch a l l ye a r r o u n d 1 com m e n t
R e d u c i n g f l o o d i n g “
M ore n ew h o m es to use P u r b eck sto n e in the i r constru c t i o n “
I n t r o d uce c on s e r v at i o n f o r m ol e s “
K e e p wo o d e n gr o y nes along t h e b e a ch “
C r eate a pol i c y on r e d u c i n g d o g m e s s “
E x t e n d recyc l i n g to a l l h o m e s in S w a n a g e “
T o tal c o m m e n ts = 14
Local Council
C o - or d i na t e d pla n n i n g o f the are a 3 com m e nts
B e t t e r co m m u n i c a t i o n s b e t w e e n re s i d e n ts an d the cou n c i l 2 com m e n ts
A d d r ess p l a n n i n g a p p l i ca t ion o n t h e Gra m m a r Schoo l sit e 2 com m e n ts
S w a n a g e to be see n a s in d e p en d e n t f r o m W ar eh a m 1 com m e nt
T o tal c o m m e n ts = 8
Policing
M ore and bet t e r quali ty poli ci ng 3 co m m e nt s
More s e c u r i t y c a m e r a s 1 c o m m e n t
T o tal c o m m e n ts = 4
Question 3: What hopes do you have for Swanage in 5-10 years time?
E a c h g r o u p wa s asked to ho ld a ge n e r a l d i s c u s s i o n on th is q u e s t i o n and to c r e a t e a s e n t e n ce o r tw o enc a p s u l a t i n g their p i c t u r e o f ho w they wo u l d l i k e the to w n to b e in 1 0 y e a r s tim e .
T hi s is what e a c h g r o u p said ;
Group 1
S w a n a g e shoul d ‘r e t a i n it s c h a r acter w h i le im p r o v i n g it s fa c i l it i e s ’
- R e t a i n Swa n a g e a s a s e a s i d e r e s o r t
- M a i ntain S w a n a g e bea ch by using w o o d en gr o y n e s o r P o r t l a n d S t o n e .
- K e e p Purb eck St o n e b ui ld i n g s
- Do not build too m a n y blocks of f l a t s
- T h a t t he hospi t a l a nd m e di c al faci li t i es be a d eq ua t e for t h e a g eing p op u l at i o n of S w an ag e .
Group 2
T hi s gro u p h o p e d f o r ‘a com m u n i t y bus ru n b y v ol u n t e e r s, li n k i n g th e T i the B a r n , Pie r , H o s p i t a l and Dur ls t o n Ca stle. It must h av e go o d p u b l i ci t y ’. T h e y h o p e d for ‘b e t t er in t e g r a t e d pub l i c t r a n s p o r t .’
T h e y no t e d ‘ Du r l s t o n Ca s t l e ha s p o s s i b i l i t i e s f o r an a r t cen t r e , r e f r e s h m e n ts etc’
Group 3
T hi s g ro u p ho p e d f o r ‘ev o l ut i o n a r y not re v ol u t i o n a r y c h a n g e’. T h e y ho p e d t o ;
‘D e v e l o p t h e pote n t i a l of n at u r a l r es o u r ces’
‘I m p r o v e the visual q u a l i t y of t h e t o w n ’
‘E n c o u r ag e the d e v e l o p m e n t o f l i g ht indus t r y (keeping pe o p l e i n the t o w n) ’
‘M a i n t a i n the re l a t i v e s a f e t y o f the t o w n ’
Group 4
T hi s gro u p h o p e d tha t ;
‘S w a n a g e is pre s e r v ed as it is wit h n o m a j o r de v e l o p m e n ts’ The Swanage Community Plan: Help shape the future of Swanage!
Bournemouth University / PACE / Ed B ickle. January 200 5 57
‘M o r e g o v e r n m ent f u n d i n g is gi v e n for r e st a n d n u r s i n g ho m e s’ ‘An im p r o v e m e n t t o the Mow l e m is s e e n , - n ew s e a t i ng , air c o n d i t i on i n g, gen e r a l am b i en c e ’
‘M o r e facil i t i e s f or you n g p e o p l e, f o r s p o r t et c a r e cre a t e d’
‘More focus is given on the Jurassic Coas t’
‘T r a i n g o es direct f r o m Swa n a g e to W a r eh a m and then o n t o L o n d o n ’
Group 5
T hi s gro u p h o p e d tha t ;
‘I n 5 - 1 0 yea r s time we hop e t h a t im p r o v e m e n t s wil l be m a d e to t h e
f a c i l i t i e s in Swa n a g e, s u ch as spor t s , and th e l o c a l envi r o n m ent f o r
r e s i d e n t s , in c l u d i n g ta c kl in g eye s o r e s a nd d o g me ss, wh i l st r e t a i n i n g its
n a t u r a l ch a r a c t e r , v i s u a l l y a n d com m u n i t y wi s e .’
Group 6
T h e six t h G r o u p hop e d t h a t ;
‘Y o u n g peop l e are e n c o u r a g e d to s t a y in the t o w n w i th af f o r d a b l e
h o u s i n g an d b e t t er wo r k possibil i t i es’
‘Th er e ar e m o r e co m munit y faci li t i e s ( su ch as spo r t s ce n t r e, chi l dr en ’s
p l a y are a and a d u l t r e l ax at i o n a n d pla y are a) ’
‘ T h e r e is less c o mm e r cia l e n te rp ri se (slot m a c h in e s e t c)’
3/ One final question, what one thing would improve your quality of life
in Swanage
B e f or e t h e me e t i n g clo sed eve r y on e was asked to ind i v id u a l l y wri t e down the i r
a n s w e r to this qu e s t i o n .
A n s w e r s fel l i n t o 5 dif f e r e n t c a t e g o r i es:
3.1 Facilities
• Mo re fa cilitie s fo r di sa b l e d (2 a n s w e rs)
• B e t t e r qu a l i t y t o i l et f a c i l it i es ( 2 answer s )
• S po r t s a nd ar t s ce n t r e s n ee d ed ( 2 ans w er s )
• Better q u a l i t y s h ops
• M o r e fa c i l ities fo r the y outh
• I n t r o d uce b e a c h huts w i th chang in g roo m s
T o t a l 9 a n s w er s
3.2 Environment
• R e p l a c i n g the ban j o j e t t y w i th wo o d e n g r o y n e s ( 2 answers )
• I n t r o d uce b e t t er sho pp i n g env ir o n m e n t ( 2 a n s w er s)
• R e d u c e em i s s i o n s f r o m Swa n a g e Ra i l w a y
• G e n e r al l y im p r o v e bea c h f r ont
• K e e p do gs off the b e ac h
• S e t t l e m e nt in agr ee m e nt to e ns u r e Swa n a g e b e a c h alw ay s re m a i ns a
p o p u l a r sand y beach
T o t a l 8 a n s w er s
3.3 Local Council
• S w a n a g e Tow n C o u nc i l to be mor e in d ep en d e n t a n d have m or e say o v e r local i s s u e s ( 5 a n s w e r s)
• S w a n a ge To w n c o u n ci l to liste n more to loc a l p e op l e (3 an s w e rs) T o t a l 8 a n s w er s
3.4 Traffic and Transport
• B e t t e r b u s r o u t e s lo c a l l y (3 comm e n ts a b o u t S w a n a g e and Dur ls t o n and
o n e wa n t i ng f as t er l i n k s to Poo l e )
(4 an s w e rs)
• P a r k i n g issues (1 p e r s o n w a n t e d mo r e du r i n g the su m m e r a n d 1 wa n t e d a
p a r k and r ide sch e m e)
(2 an s w e rs)
• A re l i ef ro ad to th e So ut h of t h e to w n .
T o t a l 7 a n s w er s
3.5 Police
M ore a n d b e t t e r q u a l i t y polic i n g in S w a n a g e (o ne p e r s o n stat i n g a zer o
t o l e r a n c e po l i c y )
( 2 answ er s)
T h er e wer e 6 ot h er r es pon d ents :
3 in d i v i d u a l s did not an s w e r t h e q u e s t i o n.
1 in d i v i d u a l stat e d tha t n o t h i ng n ee d e d to b e c h a n g e d
1 in d i v i d u a l m en t i o n e d p l a n n i ng a p p l i ca t i on ap p r o v a l would be im p or t ant
1 in d i v i d u a l m en t i o n e d that “r e m ov al of 20 yea r s of m y age ” wo u l d b e the
m ajor i mp r ov em e nt f or Swanag e as a who l e!
Profile of those attending
A tot a l of 38 p e ople we r e age d 65 - 90 yea r s o f a g e, wit h t h e r e m ai n i n g 2 age d 4 1 - 65 yea r s of a g e. A l l e x cept 1 res p o nd e nt w e r e ret i r ed . The re m a i n i ng r e s p o n d e n t at wo r k, wo r ked in I n t e r n a t i o nal E d u c a t i o n . T h e r e w e r e 22 f e m a l e r es p o n d e n ts an d 17 m a l e res p o n d e n t s (on e did not stat e t h e i r sex) .
posted by The Postman at 8:16 AM
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